Is there a framework for creating good sales enablement decks for new B2B products or training new sales rep on your product?

Here are some of the top sections I'd include: Positioning / value prop ICP (with good-fit indicators) Buyer personas Use cases Competitive landscape (with supporting comparison assets) Proof (case s

The best enablement decks I’ve seen address: Who is this for? Why is this important? What is the impact of this? Action items / next stepsWhatever the subject, following the framework above will help

Great Our enablement decks follow this outline: Learning Objectives, Executive Summary/”Sales Play Made Simple”, Business Issues & Value, Key Personas, Key Messaging and Product Capabilities, Comp

I'm a big fan of Nancy Duarte's work and her book Resonate. It speaks a lot to what a good narrative should be for any presentation.   With that said, Enablement is a lot about teaching - so how you

Any new product should have a “product brief” associated with it to help not just sales, but any internal stakeholder to be on the same page about the purpose and positioning of the product. Enabling

I do think this is highly dependent on the type of product you are taking to market, but here are some go-tos I use. Keep it simple: Make sure you focus any training decks in the simplest, most custo