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Eg: How do you structure it? I can imagine some standard sections such as Competition, Market Problem but are there standard "must haves" section that have worked well.
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All related (34)
Justin Graci
Principal Marketing Manager - Product GTM & Enablement at HubSpot November 23
Here are some of the top sections I'd include: Positioning / value prop ICP (with good-fit indicators) Buyer personas Use cases Competitive landscape (with supporting comparison assets) Proof (case s
Daniel Kuperman
Head of Core Product Marketing & GTM, ITSM Solutions at Atlassian February 19
The best enablement decks I’ve seen address: Who is this for? Why is this important? What is the impact of this? Action items / next stepsWhatever the subject, following the framework above will help
Ryan Fleisch
Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe June 24
Great Our enablement decks follow this outline: Learning Objectives, Executive Summary/”Sales Play Made Simple”, Business Issues & Value, Key Personas, Key Messaging and Product Capabilities, Comp
Roopal Shah
Head (VP) of Global Enablement at Benchling May 19
I'm a big fan of Nancy Duarte's work and her book Resonate. It speaks a lot to what a good narrative should be for any presentation.   With that said, Enablement is a lot about teaching - so how you
Harsha Kalapala
Vice President Product Marketing at AlertMedia | Formerly TrustRadius, Levelset, WalmartNovember 2
Any new product should have a “product brief” associated with it to help not just sales, but any internal stakeholder to be on the same page about the purpose and positioning of the product. Enabling
Lizzie Yarbrough de Cantor
Director of Product Marketing, Risk at AuditBoard October 28
I do think this is highly dependent on the type of product you are taking to market, but here are some go-tos I use. Keep it simple: Make sure you focus any training decks in the simplest, most custo