4 answers
Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe
Great Our enablement decks follow this outline: Learning Objectives, Executive Summary/”Sales Play Made Simple”, Business Issues & Value, Key Personas, Key Messaging and Product Capabilities, Competitive Overview, Deal Examples, Customer Success Stories, Crawl/Walk/Run Sales Strategy, and Additional Resources.
To pick this apart, I would say the Executive Summary single slide roll-up is one of the most critical parts. You need someone that people can refer back to and reference easily, and often times a 30 slide deck, isn’t the best fit. The Key Personas is a critical piece as well so everyone is on the same page of who this messaging is for and when it will resonate. Blanketing a sales enablement approach across all potential client types/levels can be a recipe for disaster.
Head of Product Marketing, ITSM at Atlassian
The best enablement decks I’ve seen address:
* Who is this for?
* Why is this important?
* What is the impact of this?
* Action items / next steps
Whatever the subject, following the framework above will help identify the
specifics of why someone should pay attention.
It is also i...more
Senior Director of Product Marketing at InVision
I do think this is highly dependent on the type of product you are taking to
market, but here are some go-tos I use.
1. Keep it simple: Make sure you focus any training decks in the simplest, most
customer centric language. It’s often easy to use technical terminology
and/or internal ac...more
Head (VP) of Global Enablement at Benchling
I'm a big fan of Nancy Duarte's work and her book Resonate. It speaks a lot to
what a good narrative should be for any presentation.
With that said, Enablement is a lot about teaching - so how you present to a
customer is not necessarily how you present to a seller. For sellers, I put my
tea...more
