Is there a framework for creating good sales enablement decks for new B2B products or training new sales rep on your product?
Eg: How do you structure it? I can imagine some standard sections such as Competition, Market Problem but are there standard "must haves" section that have worked well.
6 Answers
Hightouch Head of Product Marketing • 4y
I do think this is highly dependent on the type of product you are taking to market, but here are some go-tos I use. Keep it simple: Make sure you focus any training dec...
14731 Views
Guidewire Software Vice President Product Marketing • 6y
I'm a big fan of Nancy Duarte's work and her book Resonate. It speaks a lot to what a good narrative should be for any presentation. With that said, Enablement is a lo...
4190 Views
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Jellyfish VP of Product Marketing • 5y
The best enablement decks I’ve seen address: Who is this for? Why is this important? What is the impact of this? Action items / next stepsWhatever the subject, following...
3146 Views
Adobe Head of Product Marketing, Real-Time CDP & Audience Manager • 5y
Great Our enablement decks follow this outline: Learning Objectives, Executive Summary/”Sales Play Made Simple”, Business Issues & Value, Key Personas, Key Messaging ...
2790 Views
HubSpot Marketing Fellow - Partner GTM & Product Readiness • 3y
Here are some of the top sections I'd include: Positioning / value prop ICP (with good-fit indicators) Buyer personas Use cases Competitive landscape (with supporting co...
8994 Views
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 3y
Any new product should have a “product brief” associated with it to help not just sales, but any internal stakeholder to be on the same page about the purpose and positio...
2012 Views
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