How do you draw the line between sales enablement that product marketing is responsible for vs. sales ops?

This somewhat depends on the resources your company has on each of those teams. If you have a full sales ops team then partner with them to understand win/loss and pipeli...

Sales ops cannot be responsible for launching new products or features. Any topic directly related to the product or the GTM motion should fall under the purview of PMM (...

This is likely something that can differ a bit depending on company and organization, but in general: Sales Ops functions are focused on strategies, systems, and proces...

Its OK for the line to be muddy. Make sure you have a good working relation with your sales ops counterpart. Usually sales ops and enablement are slightly different fun...

I break it down as follows: product marketing's main role in sales enablement is to educate salespeople on the target customers/market segments/buyer personas & needs...

Sales Enablement is a very broad term. But, content and messaging is an important part of sales enablement. We believe that product marketing is the best positioned to d...

The lines between sales enablement and product marketing will always ebb and flow between different organizations. There should be a more clear line between sales op and ...

Different companies will define product marketing and sales ops / sales enablement in different ways. The distinction tends to run along a spectrum where on the one hand,...