What are the common mistakes you see product marketers making when they launch new sales enablement programs?

The biggest mistake I’ve made is not involving Sales at the ideation stage. Too many times, I’ve thought I had a great idea for a new program or piece of content, only to...

I see a few issues: (1) not think about the sales process and the customer journey (CS version, not the marketing version). You need to think about when they will need c...

The biggest one I've seen not just with new programs but existing is not incorporating/including sales into the plan itself! I've found in my experience that sales can be...

Simply put, I think focusing on the outputs (e.g., collateral/content creation) instead of understanding the problem and building a solution for that problem. But in ord...

The most common mistake I see is PMM / Sales enablement positioned as a reactive team that is creating content and collateral for sales without a clear understanding of w...

If there's one thing you want to avoid when developing and launching a new sales enablement program, it's rigidity. Too often, I see product marketers who are used to doi...

Making the program without adequate sales buy in or guidance. There's an important balance to strike here: The product marketer should be focused on anticipating the ne...