What are some important differences to consider when moving from marketing to ENT to SMB for the same product? How should it change your marketing mix and messaging?

Obviously, the target personas are different which informs the messaging, positioning, pricing, and packaging strategy. But at a high level, in SMB, the user and the dec...

With SMB, your buyers are also your individual users. You need to sell them on both the solution of your product and impact on business results, as well as sell them on t...