Salesforce SVP & CMO, Tableau • 4y
Obviously, the target personas are different which informs the messaging, positioning, pricing, and packaging strategy. But at a high level, in SMB, the user and the decision-maker are usually the same person. This means the ROI of a solution or feature is extremely important and needs to be highlighted more in the messaging. SMBs are also really big on word of mouth, so use that tactic to your advantage -- a referral program is a great example. Leverage your customers as much as you can in your ...Read More
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