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All related (32)
Ryan Fleisch
Head of Product Marketing, Real-Time CDP & Audience Manager at Adobe June 23
Here’s how we’ve tackled this: first, set the expectation that the role of marketing is one-to-many and the role of sales is one-to-one. This will shield you from requests like “can we get a one-sheet
Christine Sotelo-Dag
Director of Product Marketing & Customer Marketing at Mode Analytics November 23
This is a great question. A sales enablement roadmap is very much like a product roadmap. There are many different inputs into what we prioritize over time, and how that gets decided - and although th
Roopal Shah
Head (VP) of Global Enablement at Benchling May 18
Balance is always tricky. At the end of the day, it's about getting others to understand why you think this is important versus over the stuff and also understanding that bandwidth - whether it's your
Lizzie Yarbrough de Cantor
Director of Product Marketing, Risk at AuditBoard October 27
This feels like the ultimate question for this topic!! Balancing strategic vs. reactional requests coming out of sales is a tough dance. I typically stay away from promising things like a one-sheet or