MasterClass Vice President Product Marketing • 1y
The short answer here is (unsatisfyingly): it depends. I believe that a successful community-driven product launch is likely not marked by a traditional "pop" in metrics. If you really want a product to succeed long-term and drive growth in your community, it needs to develop over time so that it becomes a part of the community's fabric. I've seen products launch with a ton of fanfare, lots of marketing, and even a strong uptick in community engagement—only to fall off quickly because there was ...Read More
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