What are the main functions that the PMM interfaces with and how do you see this changing over the next 2-5 years?

It's really the following three functions: product, sales and the greater marketing team. You will regularly interface with these three, and depending on the company will be deeply embedded with product and sales.  The one way I see this changing is that businesses increasingly need to bring B2D aka Business to Developer sensibilities to the fore. Think about how so many companies are becoming "platform companies" and that means that product marketing will also need to supporters stakeholders su ...Read More

Although it varies across different organizations, Product Marketing primarily interfaces with: Product Management -- Core collaboration around defining the product roadmap, value proposition, pricing, and feature launches. Also to close the feedback loop from the customers Sales - Aligning with them on the core marketing narratives and enabling the teams with relevant product information Marketing - Improve brand perception, generate demand, and drive leads with compelling campaigns Growth - Dr ...Read More

I'd expect PMMs to interface heavily with Product, Enablement, and Go-to-Market teams, this is almost a daisy chain where PMM is partnering with Product to usher the company's offerings to the customer. Bringing value to the market and driving revenue for the company. Of course, Product Marketing should always be interfacing (and partnering!) with the core marketing team as well. Depending on the go-to-market model, where PMMs spend time will differ. And over the next few years, I don't expect m ...Read More

Great point on Developers. very true. But only "few companies" can claim to be true platform companies. Everyone tries to say they have a platform, but in order to build platform, you have engineer very differently. Complex discussion on data privacy, security, integration management, etc. It's good aspiration for sure.  Meanwhile, I wrote a blog a while ago about role of PMM in changing tech landscape https://www.linkedin.com/pulse/product-marketers-role-changing-tech-landscape-savita-kini/  My ...Read More