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How do you measure success of your messaging?

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2 Answers
  1. Chandra Patel
    Chandra Patel

    Salesforce Senior Director of Product Marketing • 1y

    Messaging success can be hard to measure directly but some helpful proxies I recommend are:

    • Website performance metrics - including bounce rate, time on page, video views, CTR

    • Direct to consumer purchase rates (no live seller involved)

    • Performance on analyst reviews

    • Views/usage by sales of approved pitch decks

    I also look to qualitative feedback from sales teams and customer calls as they will always be honest about what is working/not working.

    2,970 Views
  2. Kevin MacGillivray
    Kevin MacGillivray

    Pressable Chief Marketing Officer • 1y

    There are many different ways to test the success of messaging. A few common best practices include: A/B testing different messaging - this can be done in product, via email communications, or even on different versions of a product landing page Talking to your customers directly - focus groups and 1:1 interviews can often be a great way to get more detailed feedback on whether you are saying what you think you are. Recently I have started leveraging AI tools like ChatGPT to pressure test whethe ...Read More

    1,290 Views

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