How do you measure success of your messaging?
2 Answers
Salesforce Senior Director of Product Marketing • 1y
Messaging success can be hard to measure directly but some helpful proxies I recommend are:Website performance metrics - including bounce rate, time on page, video views,...
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Pressable Chief Marketing Officer • 1y
There are many different ways to test the success of messaging. A few common best practices include:A/B testing different messaging - this can be done in product, via ema...
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