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How do we differentiate messaging where using AI is the norm?

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2 Answers
  1. Hannah Hughes
    Hannah Hughes

    Plaid Chief Marketing Officer | Formerly Apple, Google, Airbnb, Facebook • 1y

    AI is an incredible tool, but relying on it to generate creative outputs can be a trap. Large Language Models (LLMs) are trained on vast datasets from the internet, which means their outputs inherently reflect existing content rather than breaking new ground. If differentiation is the goal, using a tool that replicates patterns from the past won’t get you there. Instead, AI shines in areas like competitive analysis, desk research, summarization, and refining internal communication for clarity—al ...Read More

    863 Views
  2. Desiree Motamedi
    Desiree Motamedi

    Salesforce CMO - Next Gen Platform • 1y

    To truly differentiate our messaging so it doesn't sound like generic AI, I focus on two key principles: 1. Competitive Differentiation: Deep Dive into the Landscape: I start by thoroughly analyzing the competitive landscape. What are our competitors saying? What are their strengths and weaknesses? Where are the gaps in their messaging? Identify Unique Value: This analysis helps me pinpoint what truly makes our product unique. It could be a specific AI capability, a unique data set, a focus on a ...Read More

    2,357 Views

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