How do you measure your influence across departments?

Your influence as a PMM varies drastically across departments. For a traditional B2B sales-led organization, for example, it may include competitive win rates and deal cycle times for the sale department; placement in analyst reports for the marketing communications team; the number of deals sourced by partners for the partner marketing team, as some examples.

Identify the core business goals at your company, and which department drives them. Then, look at how product marketing works with those teams to help them achieve their goals. You can then identify specific indicators that will tell you whether the work you are doing in PMM is creating an impact.