ServiceNow Director of Product Marketing • 1y
Outside of pipeline or revenue we leverage the following metrics:
Product awareness: surveys, brand score, website traffic
Product adoption: percentage of users of use the product after purchase
Net Promoter Score: good indicator of customer satisfaction of the product
Conversion rate: measure effectiveness of particular marketing campaigns
November 12 @ 10:00AM PT
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Sr. Director of Product Marketing · Atlassian
Product Marketing Leader · Atlassian
Confidently hit your goals and advance your career with advice from product marketing leaders at top companies.
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