How do you organize and manage multiple product launches simultaneously?
Salesforce Senior Director of Product Marketing, Sales Cloud • October 2
There are so many project management tools so this hard. I'm currently relying heavily on Slack and Canvas so all the stakeholders are in their respective channels.
That being said, it's important to have an overall perspective of all your launches so the cumulative effect of your efforts is greater than each individually. To do that, I rely on an annual "launch calendar" aligned to product roadmap and then t-shirt sizing each launch relative to market impact (for demand gen, sales enablement and customer comms).
This helps us plan getting key product in market (along with messages and seller activity) most effectively.
2868 Views
Related Ask Me Anything Sessions
Salesforce Senior Director of Product Marketing, Sales Cloud, Chandra Patel on Product Marketing Productivity Hacks
Asana Head of AI & Platform, Product Marketing, Neel Patel on AI and Product Marketing
OpenAI Head of Product Marketing, API Platform, Leher Pathak on AI and Product Marketing
Top Product Marketing Mentors
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Benefits
Jackie Palmer
ActiveCampaign VP Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Susan "Spark" Park
Pinterest Director of Product Marketing
Jane Reynolds
Match Group Director of Product & Brand Marketing, Match Group North America
Related Questions
How do you efficiently track and measure the success of your product marketing campaigns?How are you influencing how Product thinks about AI in the roadmap? What can I do to be a more credible partner to the product team in this area?For established products that are integrating new AI capabilities,
what are your best practices for weaving AI into the existing narrative
without overwhelming the current user base, and
how do you balance educating customers on new features while maintaining simplicity?How have you balanced the benefits of AI with acceptable use and data privacy concerns? How do you optimize your time when preparing for and conducting product demos or presentations?How can address security and privacy concerns enterprises have related to AI products and features?