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How do you organize and manage multiple product launches simultaneously?
Salesforce Senior Director of Product Marketing, Sales Cloud • October 2
There are so many project management tools so this hard. I'm currently relying heavily on Slack and Canvas so all the stakeholders are in their respective channels.
That being said, it's important to have an overall perspective of all your launches so the cumulative effect of your efforts is greater than each individually. To do that, I rely on an annual "launch calendar" aligned to product roadmap and then t-shirt sizing each launch relative to market impact (for demand gen, sales enablement and customer comms).
This helps us plan getting key product in market (along with messages and seller activity) most effectively.
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