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How do you organize and manage multiple product launches simultaneously?

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2 Answers
  1. Chandra Patel
    Chandra Patel

    Salesforce Senior Director of Product Marketing • 1y

    There are so many project management tools so this hard. I'm currently relying heavily on Slack and Canvas so all the stakeholders are in their respective channels. That being said, it's important to have an overall perspective of all your launches so the cumulative effect of your efforts is greater than each individually. To do that, I rely on an annual "launch calendar" aligned to product roadmap and then t-shirt sizing each launch relative to market impact (for demand gen, sales enablement an ...Read More

    3,150 Views
  2. Rinita Datta
    Rinita Datta

    Splunk Director, Product Marketing | Formerly Morgan Stanley • 7mo

    A very common and successful practice is to categorize your launches in tiers.  Tier 1 is for strategic launches i.e. major new products or rebrands. You would do a full GTM plan, messaging write/re-write, content, PR, analyst outreach, sales and partner enablement etc. Tier 2 is for new features and use cases. You would create some new content, do email outreach, some sales enablement and blog posts. Tier 3 is for minor updates. Updates to release notes and community posts typically suffice her ...Read More

    485 Views

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