What productivity hacks have you discovered for conducting more efficient market research?
Salesforce Senior Director of Product Marketing, Sales Cloud • October 3
Market research doesn't have to be formal or expensive. Some hacks for quick insights:
Establish your personal PMM advisory board of sellers in your company. Use them for quick feedback on timely topics
Listen to customer calls - either live or through meeting recordings
Canvas your network on LinkedIn. I once did CFO personal research but posting a "Calling all friends/friends of friends" request. I managed to get 8 senior finance interviews which directionally helped our product development and messaging
Use your website and A/B test market response messages, creative, etc. It's a great way to see what resonates
2703 Views
Related Ask Me Anything Sessions
Salesforce Senior Director of Product Marketing, Sales Cloud, Chandra Patel on Product Marketing Productivity Hacks
Asana Head of AI & Platform, Product Marketing, Neel Patel on AI and Product Marketing
OpenAI Head of Product Marketing, API Platform, Leher Pathak on AI and Product Marketing
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Susan "Spark" Park
Monzo Director of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Natala Menezes
Dialpad Vice President Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
April Rassa
Clari VP, Solutions Marketing
Related Questions
What new skills will product marketers need to succeed in an AI-powered marketing landscape? (e.g., Data analysis, understanding AI capabilities and limitations)How have you balanced the benefits of AI with acceptable use and data privacy concerns? How should we be using AI to streamline our operations internally to personalize messaging? How are you influencing how Product thinks about AI in the roadmap? What can I do to be a more credible partner to the product team in this area?How do you optimize your email management to increase productivity in your product marketing role?Considering the ethical and regulatory landscape that AI products must navigate,
what is your approach to positioning these products in a way that not only addresses these concerns but also turns them into a competitive advantage?