Question Page

What productivity hacks have you discovered for conducting more efficient market research?

Chandra Patel
Chandra Patel
Salesforce Senior Director of Product Marketing, Sales CloudOctober 2

Market research doesn't have to be formal or expensive. Some hacks for quick insights:

  • Establish your personal PMM advisory board of sellers in your company. Use them for quick feedback on timely topics

  • Listen to customer calls - either live or through meeting recordings

  • Canvas your network on LinkedIn. I once did CFO personal research but posting a "Calling all friends/friends of friends" request. I managed to get 8 senior finance interviews which directionally helped our product development and messaging

  • Use your website and A/B test market response messages, creative, etc. It's a great way to see what resonates

...Read More
2458 Views
Product Marketing KPIs
Thursday, November 14 • 12PM PT
Product Marketing KPIs
Virtual Event
Genevieve Carbone
Madison Springgate
Josie Stueve, MBA, CSM
+79
attendees
Top Product Marketing Mentors
Mary Sheehan
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Brianne Shally
Brianne Shally
Nextdoor Ex-Head of Product Marketing
Jeffrey Vocell
Jeffrey Vocell
Panorama Education Head of Product Marketing
Marcus Andrews
Marcus Andrews
Pendo Sr. Director of Product Marketing
Kevin Garcia
Kevin Garcia
Anthropic Product Marketing Leader
Leah Brite
Leah Brite
Gusto Head of Product Marketing, Employers
Susan "Spark" Park
Susan "Spark" Park
Monzo Director of Product Marketing
Jeff Hardison
Jeff Hardison
Calendly VP of Product Marketing
Julien Sauvage
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
April Rassa
April Rassa
Clari VP, Solutions Marketing