What productivity hacks have you discovered for conducting more efficient market research?
Chandra Patel
Salesforce Senior Director of Product Marketing, Sales Cloud • October 2
Market research doesn't have to be formal or expensive. Some hacks for quick insights:
Establish your personal PMM advisory board of sellers in your company. Use them for quick feedback on timely topics
Listen to customer calls - either live or through meeting recordings
Canvas your network on LinkedIn. I once did CFO personal research but posting a "Calling all friends/friends of friends" request. I managed to get 8 senior finance interviews which directionally helped our product development and messaging
Use your website and A/B test market response messages, creative, etc. It's a great way to see what resonates
2458 Views
Related Ask Me Anything Sessions
Salesforce Senior Director of Product Marketing, Sales Cloud, Chandra Patel on Product Marketing Productivity Hacks
Asana Head of AI & Platform, Product Marketing, Neel Patel on AI and Product Marketing
OpenAI Head of Product Marketing, API Platform, Leher Pathak on AI and Product Marketing
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Brianne Shally
Nextdoor Ex-Head of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Leah Brite
Gusto Head of Product Marketing, Employers
Susan "Spark" Park
Monzo Director of Product Marketing
Jeff Hardison
Calendly VP of Product Marketing
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
April Rassa
Clari VP, Solutions Marketing
Related Questions
What new skills will product marketers need to succeed in an AI-powered marketing landscape? (e.g., Data analysis, understanding AI capabilities and limitations)How are hiring managers thinking about AI as it relates to candidates? Are you looking for a new skill set or strengths in areas that AI won’t replace?What messaging techniques are effective to build greater trust in AI/ML features of products and solutions?How do you organize and manage multiple product launches simultaneously?What productivity tips do you have for managing multiple stakeholders and their expectations?What are essential skills for product marketers to acquire as it relates to AI from certifications to application?