What productivity hacks have you discovered for conducting more efficient market research?
Salesforce Senior Director of Product Marketing, Sales Cloud • October 2
Market research doesn't have to be formal or expensive. Some hacks for quick insights:
Establish your personal PMM advisory board of sellers in your company. Use them for quick feedback on timely topics
Listen to customer calls - either live or through meeting recordings
Canvas your network on LinkedIn. I once did CFO personal research but posting a "Calling all friends/friends of friends" request. I managed to get 8 senior finance interviews which directionally helped our product development and messaging
Use your website and A/B test market response messages, creative, etc. It's a great way to see what resonates
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