How do you streamline the process of collecting and incorporating feedback from sales and customer success teams?
Salesforce Senior Director of Product Marketing, Sales Cloud • October 2
Quarterly feedback forums are very useful (more frequent maybe appropriate in an earlier stage organization)
Alternate with sales and customer success so you are meeting with both 2x/year
Keep the forum limited to 3-4 brief topics so the feedback is focused
Share out the questions and materials in advance so there is less time presenting and more time talking
Identify participants and have them serve as a potential "collective" on the topic
Refresh the participants in the collective every year - keeps the conversation fresh and serves as a prestige/extra activity
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