How do you streamline the process of collecting and incorporating feedback from sales and customer success teams?
Chandra Patel
Salesforce Senior Director of Product Marketing, Sales Cloud • October 2
Quarterly feedback forums are very useful (more frequent maybe appropriate in an earlier stage organization)
Alternate with sales and customer success so you are meeting with both 2x/year
Keep the forum limited to 3-4 brief topics so the feedback is focused
Share out the questions and materials in advance so there is less time presenting and more time talking
Identify participants and have them serve as a potential "collective" on the topic
Refresh the participants in the collective every year - keeps the conversation fresh and serves as a prestige/extra activity
2539 Views
Related Ask Me Anything Sessions
Salesforce Senior Director of Product Marketing, Sales Cloud, Chandra Patel on Product Marketing Productivity Hacks
Asana Head of AI & Platform, Product Marketing, Neel Patel on AI and Product Marketing
OpenAI Head of Product Marketing, API Platform, Leher Pathak on AI and Product Marketing
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Brianne Shally
Nextdoor Ex-Head of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Leah Brite
Gusto Head of Product Marketing, Employers
Susan "Spark" Park
Monzo Director of Product Marketing
Jeff Hardison
Calendly VP of Product Marketing
Julien Sauvage
Clari VP, Brand, Content and Product Marketing
April Rassa
Clari VP, Solutions Marketing
Related Questions
What are essential skills for product marketers to acquire as it relates to AI from certifications to application?How do you differentiate your AI product capabilities when competitors are saying the same thing?What certifications or training can help product marketers stay ahead of the curve with AI?How have you effectively leveraged AI tools to create messaging?What techniques do you employ to speed up the content creation process without sacrificing quality?How should we be using AI to streamline our operations internally to personalize messaging?