How do you streamline the process of collecting and incorporating feedback from sales and customer success teams?
Salesforce Senior Director of Product Marketing, Sales Cloud • October 3
Quarterly feedback forums are very useful (more frequent maybe appropriate in an earlier stage organization)
Alternate with sales and customer success so you are meeting with both 2x/year
Keep the forum limited to 3-4 brief topics so the feedback is focused
Share out the questions and materials in advance so there is less time presenting and more time talking
Identify participants and have them serve as a potential "collective" on the topic
Refresh the participants in the collective every year - keeps the conversation fresh and serves as a prestige/extra activity
2975 Views
Related Ask Me Anything Sessions
Salesforce Senior Director of Product Marketing, Sales Cloud, Chandra Patel on Product Marketing Productivity Hacks
Asana Head of AI & Platform, Product Marketing, Neel Patel on AI and Product Marketing
OpenAI Head of Product Marketing, API Platform, Leher Pathak on AI and Product Marketing
Top Product Marketing Mentors
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Amanda Groves
Enable VP of Product Marketing
Michele Nieberding 🚀
MetaRouter Director of Product Marketing
Jeffrey Vocell
Panorama Education Head of Product Marketing
Jackie Palmer
ActiveCampaign VP Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Susan "Spark" Park
Monzo Director of Product Marketing
Sahil Sethi
Freshworks Vice President - Global Product Marketing
Christine Sotelo-Dag
Close Head of Product Marketing
Candace Marshall
Zendesk Senior Director of AI Product Marketing
Related Questions
How can a technical documentation team best support product marketing for AI productsHow will AI shape product marketing?How do you optimize your time when preparing for and conducting product demos or presentations?How should we be using AI to streamline our operations internally to personalize messaging? How does AI play into product marketing at companies where AI is not at the core of their strategy?What are essential skills for product marketers to acquire as it relates to AI from certifications to application?