How to get everyone aligned on a decision making framework? Usually, everyone including engineers wants to get involved on strategy/marketing piece on what we want to communicate. How do we make sure people follow and understand it?

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Natalie Louie · Accepted Answer

This is a similar answer to a prior question. There are two parts to your question that I’ll address separately.  Get stakeholders aligned on a decision making framewor...

Molly Friederich · Answer

Getting everyone aligned on a decision making framework can definitely be tough, especially in fast-paced environments. I've had my share of projects where we kick-off wi...

Harish Peri · Answer

There's nothing wrong with engineering/UX/CSM etc getting involved in launch/pricing decisions (for eg). The key is to: establish parameters of what types of decisions ...

Steve Feyer · Answer

Trust is definitely the most important factor here. Everyone thinks they know how you should do your product marketing job: what assets you should deliver, how to create ...

Elizabeth Brigham · Answer

I find the root cause of this problem is a lack of trust. Everyone wants to get involved because either they don't feel like their voice will be heard otherwise or becaus...

How to get everyone aligned on a decision making framework? Usually, everyone including engineers wants to get involved on strategy/marketing piece on what we want to communicate. How do we make sure people follow and understand it?

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