How to land senior product marketing interviews and how to effectively prepare for them?

For landing Sr. PMM Interviews, here is a six-step approach (thanks to Coach Erika, for the framework):

1. Hone your online profile/resume

   • Know what’s out there (about you or authored by you): this could be your LinkedIn profile, Medium, Twitter, Github, etc

   • Assess whether it fits how you’d like to present yourself

   • Modify as needed to represent yourself as you’d prefer

2. Walk down memory lane:

   • Pick three to five recent major projects in your careers, and then remember every single detail they can recall about those projects

3. Translate your experience to a great story, using Lew Lin's DIGS method:

   • Dramatize the situation

   • Indicate the alternatives

   • Go through what you did

   • Summarize your impact

4. Map the role

   • Paste the job description into a doc, then highlight keywords and concepts.

   • Put the keywords/concepts into a table (one row). Then add a column to the right.

   • In the right column, write down parts of your experience that map to that concept.

   • In the interview, when you talk about your experience (right column), use their language (left column) to explain what you did.

5. Know your (strategic and compelling) reasons for wanting this role: Stick to reasons that:

   • Convey what you bring to the role

   • Explain how this role will accelerate your career

6. Formulate high-signal questions (to get interviewers thinking)

   • Spend a couple of hours researching the company and competitive landscape. Focus on consulting firm white papers, VC thought-leadership, the company’s website/blog/newsroom, Yahoo Finance, App store reviews and review sites like G2 and Capterra.

   • Use this research to formulate questions that highlight that you’ve done your homework and that give you the signal you want

In addition to these steps, I highly recommend finding a job search buddy and formalizing how you want to collaborate. This can be helpful in both tactical ways (i.e., honing an assignment, or prepping for an upcoming interviews), and also morale -- search can be isolating, it's nice to feel support from a friend, and know that you're not in it alone.