How do you recruit test subjects from your ICP (that aren't yet your customers) for preference tests?

This is tricky, especially if you are a startup or strapped for cash. I have reached out to people via Linkedin asking for help to validate a specific product or feature ...

I think there's a way to do this via experimentation in top of funnel campaigns. Target prospects in performance advertising campaigns (linkedin for example), and see wha...

Your best bet will be to partner with an organization that has built up an audience in your target market. For instance, a platform like Wynter or a research company like...