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How do you respond to stakeholders who are resistant to the standard bill of materials for a launch? For example, "why do we have to do all this stuff for a launch"?

Erica Conti
Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp.1y
When stakeholders express resistance to launch activities, I emphasize that there's no "one-size-fits-all" approach to launches, and I focus on demonstrating the value of...
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