Asana Director of Product Marketing | Formerly Intuit, PepsiCo, Nielsen, Wakefern Food Corp. • 1y
When stakeholders express resistance to launch activities, I emphasize that there's no "one-size-fits-all" approach to launches, and I focus on demonstrating the value of each activity and its connection to our launch goals. To address the "why do we have to do all this stuff" question, I also explain my own 70/20/10 approach to selecting launch activities: 70% proven impact: Tried-and-tested activities with demonstrated results Provides a solid foundation for the launch 20% somewhat proven impa ...Read More
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