Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 1y
Not every launch needs paid support, and that's perfectly acceptable. If your business goal isn't directly tied to revenue or reaching people outside your existing environment, it's okay not to use paid channels. The decision should be based on your specific goals and what you're trying to accomplish. If paid support does make sense, remember that it doesn't have to be just direct response performance marketing - you could use influencers or other approaches. The key is aligning the channel stra ...Read More
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