How do you get buy-in from other marketing stakeholders that control the budget?
2 Answers
Adobe VP, Product Marketing & GM, Next Gen Creators | Formerly Uber, Fivestars, Electronic Arts • 1y
Not every launch needs paid support, and that's perfectly acceptable.If your business goal isn't directly tied to revenue or reaching people outside your existing environ...
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SurveyMonkey Senior Director, Head of Corporate Marketing | Formerly SurveyMonkey, Nielsen • 1y
For smaller launches that won't generate new leads, focus on owned channels rather than requesting additional budget.If a launch is small and won't generate new leads, I ...
489 Views
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Related Questions
Can you share some examples of how you scale product launch that solely depends on Sales pitches??What are your go-to strategies to keep the product top-of-mind beyond the initial launch?How do you get buy-in from regional teams for a product launch when they don't view the product that you're launching as relevant for their market?