What are the key areas that are important but often overlooked in a product launch/go to market? Why do you think these areas don't get the attention that it warrants?

Making it memorable. One of the most memorable launches that I remember wasn't even one that my team did. It was one of our other awesome PMMs. We were launching our new CLI (Command Line Interface). If you have ever seen a developer coding, to the uninitiated, it looks like a black screen with a bunch of colored text. The PMM got black mugs and printed the date of the launch on the mugs using the same font as in the CLI. She planted the cups all around the office and then people started asking ...Read More

The biggest gaps I often see are around long term tracking of success. Many PMM's struggle to set goals for their launch day, which makes it very hard to report on success. This is often tied back to a lack of clear strategy. Why are you doing the launch and who is it for? Maybe you want existing customers to adopt the feature or maybe you want investors to take note of your cool new product. Either way, it's much easier to set the metrics ahead of time and develop the strategy around them. Don' ...Read More

During a product launch, it's common for certain areas to be overlooked. Below are key areas that might be neglected and the reasons for their oversight: Customer education: It's easy to assume that a good product is intuitive, but providing educational resources like tutorials, webinars, and documentation can ease adoption and reduce churn. Sales enablement: Product teams might assume that a great product will sell itself, but sales teams need materials, training, and tools to effectively commu ...Read More

I wouldn't say pricing and packaging are overlooked, but monetization and associated growth opportunities are often under-utilized as a means of improving launch/ go-to-market success: - Can you look at the pricing of a feature or product as a means of driving product-led growth e.g. a freemium version of a feature being leveraged to access top-of-funnel customers  - Does launch timing align with the opportunity to run promotions e.g. promotion annual offerings for stickiness  - Are you consider ...Read More