Making it memorable. One of the most memorable launches that I remember wasn't even one that my team did. It was one of our other awesome PMMs. We were launching our new CLI (Command Line Interface). If you have ever seen a developer coding, to the uninitiated, it looks like a black screen with a bunch of colored text. The PMM got black mugs and printed the date of the launch on the mugs using the same font as in the CLI. She planted the cups all around the office and then people started asking what they were. Then the cascading communications went out about the launch. Then the mic dropped and then folks knew what was happening. This was back when we were in the office, but I thought it was a really fun and creative way to run a launch.