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What are the key areas that are important but often overlooked in a product launch/go to market? Why do you think these areas don't get the attention that it warrants?
All related (49)
How do you distinguish your different launch tiers (provided that you do)? If you have been part of the process to define the tiers, what did that process look like?
Who do you typically obtain launch goals from within the organization, especially when matrixes. For example a GM of a business unit, the Product Manager for a Product and the Product Marketing Manager.
How do you package up a bunch of small feature enhancements to tell a bigger story that will interest people?
How does product marketing integrate with the PM team? Who decides what features to focus on in each launch? What documentation is provided to PMMs to help in crafting messaging?