MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
Core platform messaging is an input to solution messaging; it may not be in the headline, but it’s definitely in the sub-bullets. Solution messaging focuses on personas and how they use your product to help them do something better, smarter, faster, cheaper, etc. I start by writing positioning statements that tell a story about a persona attempting to complete a job but encountering a common problem that we can solve. See the framework and completed example below. When: [Persona] Are: [Job ...Read More
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