What,if any, is the difference between platform and solution marketing? How do you approach messaging and customer segmentation?
MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y
Platform Marketing is an extension of traditional product marketing. Instead of owning a single product or capability, Platform Marketers are responsible for bringing co...
14399 Views
Snowflake Product Marketing Lead • 5mo
There's a real difference, and mixing them up is a fast way to confuse everyone!Platform marketing sells the underlying infrastructure, the foundation that makes multiple...
821 Views
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Mastering AI as a Product Marketer
Confluent, Twilio, ActiveCampaign
Zuora VP Product Marketing • 7mo
Let's start with definitions for platform marketing and solutions marketing. Platform marketing: Platform marketing showcases the depth & breadth of your technology. ...
1258 Views
Related Questions
In practice, how does industry marketing and solutions marketing look different from product marketing? Doesn't product marketing have to message to industries and solutions already?How would you describe the difference between solution marketing and product marketing? How do you structure internal messaging documents for different solutions but still tie back to core platform positioning? What internal messaging efforts have helped you shift your company's mindset from a product company to a solutions or platform company? What worked the best? What mistakes did you make?How can I help my company make the switch from product to solution marketing?How important is platform positioning and messaging early when you have basic product capabilities?