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What,if any, is the difference between platform and solution marketing? How do you approach messaging and customer segmentation?

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3 Answers
Platform and Solutions Product Marketing
  1. Jeremy Moskowitz
    Jeremy Moskowitz

    MURAL Vice President, Segment Marketing | Formerly LinkedIn • 1y

    Platform Marketing is an extension of traditional product marketing. Instead of owning a single product or capability,  Platform Marketers are responsible for bringing connected platforms or horizontal capabilities like data infrastructure, AI, or 3rd party integrations to market. Solution Marketing is the art of understanding the problems of different types of users, personas, or industries your product or service can solve and translating that into use case messaging that informs marketing and ...Read More

    14,788 Views
  2. Claire Peracchio
    Claire Peracchio

    Snowflake Product Marketing Lead • 6mo

    There's a real difference, and mixing them up is a fast way to confuse everyone! Platform marketing sells the underlying infrastructure, the foundation that makes multiple things possible. You're positioning consolidation, shared capabilities, flexibility, and agility. Your audience is technical buyers and economic decision-makers who care about reducing vendor sprawl, cost savings, and ROI. Solution marketing packages specific products to solve discrete business problems that often resonate wit ...Read More

    822 Views
  3. Emi Hofmeister
    Emi Hofmeister

    Zuora VP Product Marketing • 8mo

    Let's start with definitions for platform marketing and solutions marketing. Platform marketing: Platform marketing showcases the depth & breadth of your technology. Often in SaaS, the "platform" is the foundation that ties your products together and makes them stronger as a whole (i.e. better together). It typically includes shared capabilities like data management analytics, security, and extensibility through APIs or native integrations. Platform marketing tends to align more closely with ...Read More

    1,286 Views

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