How do you tackle creating a hierarchy of product marketing messaging? Do you do the work to discover top priorities by persona focusing on the end-user or buyer or another approach entirely?

Question

Mary Margaret · Accepted Answer

I don't think of it as a hierarchy, but more of a messaging map that focuses on the end audience (whether that is an exec or an end user) and their specific pain points. ...

How do you tackle creating a hierarchy of product marketing messaging? Do you do the work to discover top priorities by persona focusing on the end-user or buyer or another approach entirely?

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