What is your strategy for creating dynamic, interactive "canned demos" for the sales team given that the product frequently changes?
Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 3y
We have been experimenting with a monthly recorded demo presented as a webinar. Our teams can then share out that latest recording with customers and they're never more t...
3872 Views
ServiceNow Global Partner Marketing Director • 6y
Align the demo updates with the larger product launches, so that you're highlighting some of the major product updates in the canned demo. I've found what works best in d...
1464 Views
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Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y
More tactically, here's a sample template originally from Salesforce that I use for training sales on demos. https://drive.google.com/file/d/0BzSot4wxOi-VUk5TZTlwdVMyQ...
911 Views
Enablix Founder • 5y
Recently, we moved from a long demo video (of 20 minutes) to several topic-specific short videos ranging from 1 min to 5 minutes. Having granular content helps us manage ...
860 Views
Narvar Fmr Director of Product Marketing • 8y
I hope the details and features of the product change and improve often… but hopefully the overarching story of what you do and why does not often change. If you keep the...
4288 Views
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