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What is your strategy for creating dynamic, interactive "canned demos" for the sales team given that the product frequently changes?

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5 Answers
Sales Content Product Marketing / Demand Gen Alignment
  1. Molly Friederich
    Molly Friederich

    Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 4y

    We have been experimenting with a monthly recorded demo presented as a webinar. Our teams can then share out that latest recording with customers and they're never more than a month out from the latest product greatness. 

    By nature of being a webinar, it saves us from the curse of perfection—we record it live, it does a great job of conveying the value, and we don't obsess over every phrasing. 

    3,876 Views
  2. Andy Yen
    Andy Yen

    ServiceNow Global Partner Marketing Director • 6y

    Align the demo updates with the larger product launches, so that you're highlighting some of the major product updates in the canned demo. I've found what works best in delivering canned demos is to create a script and get feedback on it from other GTM stakeholders prior to the launch, and then to work with sales enablement to deliver training on the demo and any updated messaging after. 

    1,469 Views
  3. James Winter
    James Winter

    Telescope Partners Head of Marketing | Formerly Nexmo, Dialpad, Aspire, Brandfolder • 8y

    More tactically, here's a sample template originally from Salesforce that I use for training sales on demos. 

     

    https://drive.google.com/file/d/0BzSot4wxOi-VUk5TZTlwdVMyQ2M/view?usp=sharing

    913 Views
  4. Gaurav Harode
    Gaurav Harode

    Enablix Founder • 5y

    Recently, we moved from a long demo video (of 20 minutes) to several topic-specific short videos ranging from 1 min to 5 minutes. Having granular content helps us manage these videos easily without reproducing the entire video.  We then use our own product to create a content page for these videos. In some cases, we create multiple pages. A sales rep never has to worry about video versions or product changes. As long as they are using latest video assets published in the portal, they are assured ...Read More

    861 Views
  5. Jennifer Ottovegio
    Jennifer Ottovegio

    Narvar Fmr Director of Product Marketing • 8y

    I hope the details and features of the product change and improve often… but hopefully the overarching story of what you do and why does not often change. If you keep the “canned demo” focused on the vision and benefits of your product or solution (rather than features and specific functionality) it should stand the test of time. If you need to include more specifics on “how it works” you could always at the end of the video or webinar point to a more detailed “how it works” page where you dive ...Read More

    4,288 Views

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