It's really mainly two primary questions for reps when it comes to content
-What problem are they trying to solve?
-Who is the audience?
-What is the distribution and adoption plan?
...maybe a 4th, depending on the answers to the above, is if there are examples
they can point yo...more
If you are one person it is all about ruthless prioritization. That is the one
thing that will make or break you and your efforts.
Through feedback from the team and from any data you might have, zero in on the
core competitors (and restrict that number based on your bandwidth) that are