Upstart Product Marketing Director, New Products • 2y
It's so important to listen to your consumers and collect both qualitative and quantitative data. When it comes to brand campaigns, we do extensive messaging testing with our core demo beforehand to gauge reactions to the creative. But it's always important to back those qualitative responses up with quantitative data. I find the most effective way to do that is via AB testing through push, email, or in-app notifications—which drove higher engagement in the product? Which generated the most buzz ...Read More
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