Treasure Data Director of Product Marketing • 1y
Firstly, I would say...PROCEED WITH CAUTION! Tech companies especially are always tempted to create a new category. Because cause of courseeeee what they're building is unique and different, right?? At a Series A B2B startup, here's my advice: You should almost always anchor your product to an existing category. Some of the biggest pitfalls with category creation:1. No competition. Meaning you can't tap into existing demand--you have to make entirely new demand.2. Low product understanding. You ...Read More
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