How do you think about competitive from a PLG/self-serve standpoint and where its most effective?

It's a great question. So much of my thinking on competitive positioning focuses on enabling my sales teams to be able to differentiate in competitive sales cycles. But w...

When thinking about competitive strategy in a Product-Led Growth (PLG) or self-serve model, the focus shifts from traditional sales-driven differentiation to user experie...

April, Michael, and Elizabeth have built a solid foundation here. I would add the lens of what changes when you are competing in PLG and self-serve for enterprise account...

The fundamentals of customer-first competitive positioning do not change with the business model. All competitive positioning should use the following framework: What’s t...