How do you fight a price war with positioning/messaging? Can you even?
Often my sales team goes up against competition that undercuts our pricing and heavily so. The buying decision quickly comes down to "who's proffering the cheapest price" -- platform value communication is rarely successful. How does one navigate this situation/How have you?
4 Answers
Outtake AI VP of Strategy & Marketing | Formerly Cyera, Zscaler, Docker • Wed
I love this question! I always find it best to avoid the price war if you can. And YES positioning/message can be invaluable here 🙏🏾My general guidance to you is this. As...
281 Views
Bloomreach VP, Product Marketing • 10mo
You can. But if you're consistently getting out priced - I would really ask the question, 'are you priced and packaged well for your ICP?' A willingness to buy study, Wyn...
2009 Views
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Hedra Head of Marketing | Formerly Docusign, Responsys, Invoca • 1mo
The short answer is "Yes." You can fight a price war with positioning. That said, it's really hard. And, if you're already in a price war you've lost the high ground your...
973 Views
Fmr Product Marketing Leader, Cisco | Formerly Twilio, Cisco, Gartner • 1y
There are many reasons why a price war could happen, and without more context into the market/players, it would be hard for me to say. It’s true that for nearly all trans...
4625 Views
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