How do you decide product positioning?
Splunk Sr. Director, Product Marketing - Observability • 1y
Other than building a good product that solves real problems for customers, positioning is probably the most important thing to get right, because it's so strategic and f...
10787 Views
This is a big question! I’m assuming we’re talking about new product positioning vs re-positioning an existing product. If you’re working on a mature product, it will be ...
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Barracuda Networks Product Marketing Director • 3mo
Positioning isn't about being better, it's about being the best fit for a specific problem. Here how I would approach this: Try to identify the ‘real enemy’. This usually...
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How do you create a strong positioning statement ?How do you think about competitive from a PLG/self-serve standpoint and where its most effective?What is your process for creating a sound competitive position? What tools do you use?How does competitive positioning relate to general positioning? What frameworks do you use to help the company understand the difference? How does product and launch positioning and messaging differ?How do you separate out your competitive positioning for two different plans of your product, while keeping a unified view, if the plans serve different customer segments?