How do you decide product positioning?
Splunk Sr. Director, Product Marketing - Observability • 1y
Other than building a good product that solves real problems for customers, positioning is probably the most important thing to get right, because it's so strategic and f...
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Barracuda Networks Product Marketing Director • 2mo
Positioning isn't about being better, it's about being the best fit for a specific problem. Here how I would approach this: Try to identify the ‘real enemy’. This usually...
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Mastering Market Research
This is a big question! I’m assuming we’re talking about new product positioning vs re-positioning an existing product. If you’re working on a mature product, it will be ...
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How do you create a strong positioning statement ?How do you fight a price war with positioning/messaging? Can you even? What do you use or do to get people to buy into your positioning plans and consistently using them?How does product and launch positioning and messaging differ?How does competitive positioning relate to general positioning? What frameworks do you use to help the company understand the difference? How do you think about competitive from a PLG/self-serve standpoint and where its most effective?