How do you think about product marketing for B2C vs. B2B audiences and SMB vs. Enterprise audiences? What are the key differences and similarities? Do you find the messaging conflict at times and how do you prioritize or solve?

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Chief Marketing Officer at Blend • March 17

In terms of similarities, I think the craft of Product Marketing stays the same across B2C & B2B (SMB & ENT). The functional competencies required are generally consistent: Target Market Defin

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