Personio Chief Marketing Officer | Formerly Microsoft, Autodesk, Dropbox • 6y
In terms of similarities, I think the craft of Product Marketing stays the same across B2C & B2B (SMB & ENT). The functional competencies required are generally consistent: Target Market Definition, Audience Definition, Pain Point/Needs Definition, Value Prop Definition, Core Messaging & Positioning, Core Content Development, Launch Planning etc. In fact, I have found that PMM’s with B2C backgrounds that move to B2B perform exceptionally well! One theory is that Product Marketing has ...Read More
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