What are the KPIs that product marketers should be tracking for successful product launches and also growth/maintenance of product launch? What’s the best way to track and measure these KPIs, and on what cadence?
Webflow Chief Marketing Officer • 5y
I answered a previous question about measuring success of a product post-launch, but it’s worth diving more deeply into KPIs for the launch itself. The most important s...
3611 Views
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 4y
Accomplishments or goals: This is a critical A (please refer to Spark's 5A Framework or other answers) that can be very hard to figure out, but it's worth the time to bui...
7187 Views
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Panorama Education Head of Product Marketing | Formerly Narvar, Iterable, HubSpot, IBM • 5y
I think I eluded to some of these in the answer below on tracking the success of a product post-launch, but to summarize: Product Launches: Awareness: PR mentions, orga...
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Treasure Data Director of Product Marketing • 3y
I hate to say it, but it depends on the launch--for example, is this a paid new feature or included? For a paid product/feature: Opportunities created Customer TAM (of ...
1872 Views
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