What are the factors that you consider before choosing how to promote the launch?
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
Over the years I created a tiering calculator to help me gauge feature impact and inform relative GTM activities. They range from Tier 1 (biggest launch type) to Tier 4 -...
1182 Views
Salesforce CMO - Next Gen Platform • 3y
I like to use the GTM T-shirt sizing exercise to prepare for launches. It involves first figuring out the level of resources you’ll need to GTM, then fine-tuning the crit...
919 Views
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Mastering Market Research
Atlassian, Wiz, Splunk, Ting
BrainKraft Founder • 3y
Answer four fundamental questions:Who are my buyers? (focus)Where do they get or seek information? (watering holes)What are the government regulatory hurdles? (barriers t...
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Related Questions
What factors do you consider when assessing how big or small a launch has to be?Do you launch globally if you can or locally?How do you respond to stakeholders who are resistant to the standard bill of materials for a launch? For example, "why do we have to do all this stuff for a launch"?Product of course wants a new product out in market ASAP. Do you have any tips on how you can negotiate with them to prioritize a solid launch which may mean a couple extra weeks of planning? What's a solid timeline in your opinion?How do you create your product launch strategy?How do you plan a launch that is going to roll over to 6 months to a year? What kind of launches are these?