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What are the factors that you consider before choosing how to promote the launch?

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3 Answers
Transformative Product Launches Launch Channels Launch Strategy
  1. Amanda Groves
    Amanda Groves

    Zywave VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 4y

    Over the years I created a tiering calculator to help me gauge feature impact and inform relative GTM activities. They range from Tier 1 (biggest launch type) to Tier 4 - silent/soft launches. The questions I use to size-up tiering are ...Does the feature: Provide something our competitors don't? Solve a new buyer pain point? Solve a new use case for an existing customer? Introduce new functionality that changes customer workflows? Improve functionality or performance of an existing customer wor ...Read More

    1,183 Views
  2. Desiree Motamedi
    Desiree Motamedi

    Salesforce CMO - Next Gen Platform • 4y

    I like to use the GTM T-shirt sizing exercise to prepare for launches. It involves first figuring out the level of resources you’ll need to GTM, then fine-tuning the criteria needed to make it the most successful it could possibly be. At this point, you want to assess things such as product value, the degree of existing customer reach, competition/market dynamics, and risks/sensitivities. Of course there is no fixed formula and these things vary based on each launch, but giving yourself this hig ...Read More

    920 Views
  3. Dave Daniels
    Dave Daniels

    BrainKraft Founder • 3y

    Answer four fundamental questions:

    1. Who are my buyers? (focus)

    2. Where do they get or seek information? (watering holes)

    3. What are the government regulatory hurdles? (barriers to entry)

    4. How do buyers in the new geography make a buying decision, and what information do they need to make that decision in our favor? (business practices and norms)

    191 Views

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