What are the factors that you consider before choosing how to promote the launch?
Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 3y
Over the years I created a tiering calculator to help me gauge feature impact and inform relative GTM activities. They range from Tier 1 (biggest launch type) to Tier 4 -...
1182 Views
Salesforce CMO - Next Gen Platform • 3y
I like to use the GTM T-shirt sizing exercise to prepare for launches. It involves first figuring out the level of resources you’ll need to GTM, then fine-tuning the crit...
917 Views
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Mastering Market Research
BrainKraft Founder • 2y
Answer four fundamental questions:Who are my buyers? (focus)Where do they get or seek information? (watering holes)What are the government regulatory hurdles? (barriers t...
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Related Questions
What factors do you consider when assessing how big or small a launch has to be?Do you launch globally if you can or locally?What is the ideal number of people that should be a part of a beta launch group, and why?How do you determine whether or not you should do a soft launch (small) or a full scale launch?How do you plan a launch that is going to roll over to 6 months to a year? What kind of launches are these?How do you respond to stakeholders who are resistant to the standard bill of materials for a launch? For example, "why do we have to do all this stuff for a launch"?