How do you tier product launches across minor and major product updates?
3 Answers
Zendesk Director of Product Marketing | AI • 1y
At Zendesk, we determine product launch tiers based on several factors: business impact, customer impact, and market differentiation. Each tier has a different level of m...
1876 Views
Product Marketing House Product Marketing Strategy Consultant | Formerly Alyce, NextRoll • 3y
My general tiering process looks like: P1 - This is a feature, update, or solution that is new, innovative and exciting and will attract new customers P2 - This is a fe...
672 Views
Upcoming Event
Mastering Market Research
Atlassian, Wiz, Splunk, Ting
SolarWinds Director of Product Marketing | Formerly Veracode, Atlassian, Amplitude • 3y
I typically would use a 3 or 4 tier system for launches, which each tier being primarily defined based on revenue impact with the ability for a launch to get promoted a t...
599 Views
Related Questions
How do you think about the scope or deliverables for various launches?What's your product launch process for the tiny product improvements? How do you achieve to bundle them in one? Do you tier your launch stages based in cost?How do you manage launches for "me too" features that are table stakes in your competitive set? Do you take a different approach for these vs features that are truly differentiated?How do you think of product launches for Software? Are new features considered product launches? How do you thinking of the various tiers of Product launches associated with Software (i.e. product, feature, function. update, bug patch)I have a major Tier 1 Product Release that will be broken up into smaller releases that will lead up to the big release. In addition, I've created a GTM/product launch motion at my company that outlines specific tasks for different tiers. I'm curious to know whether I should treat the smaller launches as smaller Tier releases or should I treat them as a big tier release, but only do certain portion? Some suggest rolling thunder, but would love some tactical advice?