How do you tier product launches across minor and major product updates?
3 Answers
Zendesk Director of Product Marketing | AI • 1y
At Zendesk, we determine product launch tiers based on several factors: business impact, customer impact, and market differentiation. Each tier has a different level of m...
1879 Views
Product Marketing House Product Marketing Strategy Consultant | Formerly Alyce, NextRoll • 3y
My general tiering process looks like: P1 - This is a feature, update, or solution that is new, innovative and exciting and will attract new customers P2 - This is a fe...
672 Views
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SolarWinds Director of Product Marketing | Formerly Veracode, Atlassian, Amplitude • 3y
I typically would use a 3 or 4 tier system for launches, which each tier being primarily defined based on revenue impact with the ability for a launch to get promoted a t...
599 Views
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