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2 Answers
Sherry Wu
Sherry Wu
Gong Director of Product MarketingJuly 20
I love this question. As PMMs, deciding WHETHER to launch a product in the first place is just as important as an actual launch. When planning a launch, it's important to define hurdle criteria & go / no-go milestones to determine when you launch. You can re-evaluate your launch if any of those c......Read More
Lauren Craigie
Lauren Craigie
Cortex Head of Product MarketingSeptember 1
Like what could cause it to fail? 1. You don't have a handle on the target audience, and what they'll find most valuable about the product, or the frame of reference they hold when introduced to it 2. You don't have an accountability partner in product management that is equally on the hook f......Read More