What stage in the product lifecycle is best for a product launch? What effort would you put into launching a product that is still very much an MVP?

At the highest level, I love announcing the same product multiple times (shhh: don't tell my PR person). The frequency of message makes it easier for your story to stick. Plus, depending on your custo

This is such a great question! At some point every PMM will find themselves in a situation when they are asked to launch a product that just isn’t ready. It’s always a mistake to go too early (launc

Lets define some terms Release - product is ready to to be used by customers. Release can be in various forms - limited preview/private preview, beta release, Generall available Launch - a set of ma

You may wish to consider a launch just for existing customers, while it's still an MVP. This will give you a chance to fine-tune the launch messaging, garner feedback (and quotes) and prepare you for

Announce and launch are two different things. You can launch without announcing and you can announce without launching. Launch is a process (which Manav is alluding to), it's not a point in time.