For PMMs running campaigns to drive pipeline, what KPIs do you recommend?
3 Answers
Vanta Group Product Marketing Manager | Formerly Twilio, Sauce Labs • 1y
When pipeline is the main focus, I recommend these KPIs to capture both reach and conversion when running your campaign: Marketing-Sourced Pipeline: This metric shows us ...
1568 Views
Hightouch Head of Product Marketing • 1y
My favorite KPI related to pipeline-focused initiatives are sales opportunities that can be attributed to your campaign or initiative. As a role with "marketing" in the t...
825 Views
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ESO Director of Product Marketing & Demand Generation | Formerly Fortive • 4y
Above all else, use measurements that impact company performance, especially for success measures that will be shared more broadly. These are our top-level pipeline measu...
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