I'm a first-time PMM leader at a pre-IPO company; what KPIs should I own and not own?
2 Answers
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 4y
This is related to that "first PMM" problem, but it's amplified as a leader. Product marketing at a startup needs to drive the conversation about who you're marketing to,...
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Close Head of Product Marketing • 2y
Start with understanding the needs of the business. There are some pre-IPO orgs that are heavily focused on product led growth and therefore your metrics and KPIs should ...
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