I'm a first-time PMM leader at a pre-IPO company; what KPIs should I own and not own?

1 answer

All related (11)

Head of Product Marketing, Cisco Meraki at Cisco Meraki | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • July 6

This is related to that "first PMM" problem, but it's amplified as a leader. Product marketing at a startup needs to drive the conversation about who you're marketing to, why they care, and how you're

9 Saves

How would you approach this product marketing interview assignment?

How do you drive alignment across the exec team on messaging

How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?

For longer sales cycles, what type of content helps in moving deals forward?

Do you find that KPIs are more valuable for external reporting (looking good to other teams/management) and less valuable for your job as a PMM?

How long is the aver. Deal cycle with big enterprises?