Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 5y
This is related to that "first PMM" problem, but it's amplified as a leader. Product marketing at a startup needs to drive the conversation about who you're marketing to, why they care, and how you're unique, but you have to do that quickly and show some early wins. If you're stepping in to help amplify the work of an existing team, there are probably some objectives you're going to inherit. Job 1 is to understand better than everyone else how those are measured and where the data comes from. No ...Read More
