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Head of Product Marketing, Cisco Meraki at Cisco Meraki | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • July 6
How do you break down responsibilities and KPI's for product launches between demand generation and product marketing?
Do you find that KPIs are more valuable for external reporting (looking good to other teams/management) and less valuable for your job as a PMM?