Anthropic Startup Marketing Lead | Formerly Lyft, Atlassian • 1y
For adoption, I focus on top-of-funnel metrics like acquisition or activation tied to specific campaigns. Campaign attribution models (even simple UTMs) can help measure this impact clearly: did a product launch or announcement move the needle on usage? For retention, I partner with data science to look at post-adoption engagement: are users sticking around, using the product repeatedly, and growing in value over time? For example, we might track 7-day and 30-day retention, feature stickiness, o ...Read More
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