How do you evaluate the impact of product marketing campaigns on customer adoption and retention rates? What metrics do you use to measure this impact?
2 Answers
Coinbase Director of Marketing, Base | Formerly Lyft, Atlassian • 10mo
For adoption, I focus on top-of-funnel metrics like acquisition or activation tied to specific campaigns. Campaign attribution models (even simple UTMs) can help measure ...
540 Views
Pinterest Director of Product Marketing | Formerly Meta (Facebook), Spotify, Google, Monzo • 1y
Product marketing is an accelerant function. If you drive a change in the behaviours like additional programs, marketing, activation work, measure the uplift of either.Ev...
571 Views
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