Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 10mo
Tier your launches. Not every launch will need or should get the same level of resources. Smaller releases (bug fixes) probably don't need more than technical documentation updates, updates that are most important to current customers can have a very focused marketing comms strategy, and net new functionality might only be available in certain regions or target specific personas. Tiering launches (I put releases into this structure) is a great way to scale resources and manage stakeholder expect ...Read More
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