How do you transform the traditional product marketing launch process to keep up with a rapid product release cadence?
1 Answer
Observable VP, Marketing | Formerly Figma, Abstract • May 9
This is where tiering comes in handy. We adjust the depth and breadth of GTM plans based on the estimated impact of the launch. We also decouple product launches from product releases. For example, some small launches are bundled into a larger themed launch, which may happen after some of the features have been released. It's helpful to align on this approach and set expectations with your product management partners early on — they drive what is being built and PMM drives how and when it is communicated to the market.
1234 Views
Top Product Marketing Mentors
Jeffrey Vocell
Panorama Education Head of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
April Rassa
Clari VP, Solutions Marketing
Alissa Lydon
Dovetail Head of Product Marketing
Marcus Andrews
Pendo Sr. Director of Product Marketing
Leah Brite
Gusto Head of Product Marketing, Benefits
Jackie Palmer
ActiveCampaign VP Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Jane Reynolds
Match Group Director of Product & Brand Marketing, Match Group North America
Susan "Spark" Park
Pinterest Director of Product Marketing
Related Questions
What is the best way to sustain launch over time and prevent the spike in traffic in the short run without long-term results?How can I make it easier for my team and stakeholders to work with me on the marketing launch timeline when engineering releases are sometimes delayed? How do you assess organizational readiness ahead of a product launch?What are different ways to set benchmark goals for launch, maximize demand generated, and continue optimizing post-launch?How do you think about the scope or deliverables for various launches?How do you manage the internal communication of releases?