How do you transform the traditional product marketing launch process to keep up with a rapid product release cadence?
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 8mo
Tier your launches. Not every launch will need or should get the same level of resources. Smaller releases (bug fixes) probably don't need more than technical documentati...
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Observable VP, Marketing | Formerly Figma, Abstract • 2y
This is where tiering comes in handy. We adjust the depth and breadth of GTM plans based on the estimated impact of the launch. We also decouple product launches from pro...
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Related Questions
What is the best cadence for gathering stakeholder feedback in preparation for a launch? What is the best way to sustain launch over time and prevent the spike in traffic in the short run without long-term results?How do you track success of product launches? How can I make it easier for my team and stakeholders to work with me on the marketing launch timeline when engineering releases are sometimes delayed?