How do you assess organizational readiness ahead of a product launch?
Too often product marketing is seen as a collateral producing engine. But with substantial new launches, we are sometimes the only ones integrating needs, insights, and potential operational bottlenecks across all stakeholders, internal or external. I’m curious both of how you think of org readiness and how you incorporate this dimension into your launch motion.
Adobe Director of Product Marketing • 4y
Organization readiness can be measured at different altitudes…e.g. Super high level and broad: does the business have the right strategy to win? vs. tactical: are we set ...
19051 Views
Seismic SVP, Corporate & Product Marketing • 5y
One thing that has been wonderful at Seismic is we have someone on the product marketing team that is in a program management role and who is responsible for driving and ...
2141 Views
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Figma Director, AI & Developer Marketing | Formerly Atlassian • 4y
Great question! For the Jira Work Management launch I was actually the first team hire. This was really important for the dynamic of our team and we eshewed the common "t...
1750 Views
Figma Director, Product Marketing • 4y
This is an awesome question. The way we've gotten ahead of it when I was at Zendesk - which has worked well - is by creating an "Operations Council" who is responsible ...
1421 Views
Oracle Product Marketing, Product Launch, GTM, ex-AWS | Formerly Amazon Web Services, Sprinklr • 8mo
I'll assume that the organization's leadership is aligned to the product roadmap (in general) when answering this question. Organizational readiness can have several fact...
1448 Views
BrainKraft Founder • 4y
I start with the objectives of the launch and work from there. I look for advantages that can be leveraged and obstacles that need to be removed. I assign functional area...
505 Views
Related Questions
How do you define product readiness for launch?How do you ensure a product is ready for launch to customers? What kind of customer feedback, beta or pilots would you recommend? How do you balance speed to market with ensuring a product is truly ready for launch?In our company, product marketing owns sales and company enablement. What can enablement do to ensure a successful product launch? How does product readiness affect launch success?What are the foundational steps to develop a repeatable and scalable launch discipline?