Do you have a product launch template that you use to drive product launches?

Yes, we do! We use a number of frameworks depending on the tier (T1 to T3) of the launch. These have changed throughout the year as we've grown, but at their core they include the information below...  Core PMM Deliverables - Things like a Messaging Source Document (MSD) which outlines our buyers, their pain points, and all of our product messaging  Sales Enablement - This includes the sales enablement resources and tools, presentations to the GTM teams, and the scope of how we plan to ready the ...Read More

Yes, my team uses a document template for what we call a Launch Guide, and what at prior companies I’ve called a GTM Plan or a Product Marketing Brief.  The document template is organized into sections that cover a wide variety of topics around the launch, such as the beta and GA launch timing, the members of the launch team, description of target customer and relevant need, summary of competitive research, the messaging framework for the new product, links to key launch resources, and a whole l ...Read More

Yes, I do. We continue to tweak and refine it. The document serves as the single source of truth and artifact for each launch. Here's what in it:Strategy Product/feature/capability narrative: A short story that provides context into the why behind the release. Product/feature/capability overview: This is a snapshot of the what it is and why it's important. If you were giving a feature elevator pitch, this would be it. Who cares: The primary and secondary audiences in a "think, feel, do" framewor ...Read More

Hey! At Product School. we don't have a concrete template (yet) but we do follow a checklist to ensure that everything s iaccomplished prior to launch: Marketing Department Ensure that user analysis is up-to-date and complete. Know content strategy and channel distribution (including social media and email scheduling). Familiarize yourself with press distribution and media coverage. Sales Department Clarify sales strategies for B2C and B2B (if applicable). Cover all FAQs and responses. Know all ...Read More