Do you have a product launch template that you use to drive product launches?
Figma Director, Product Marketing • 4y
Yes, we do! We use a number of frameworks depending on the tier (T1 to T3) of the launch. These have changed throughout the year as we've grown, but at their core they in...
17179 Views
Gorgias Chief Marketing Officer • 6y
Yes! We have a tiered launch playbook system that enables us to provide transparency to our product management partners about the activities we do depending on the size a...
4124 Views
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Checkr VP of Product & Customer Marketing • 6y
Yes, my team uses a document template for what we call a Launch Guide, and what at prior companies I’ve called a GTM Plan or a Product Marketing Brief. The document tem...
3237 Views
Observable VP, Marketing | Formerly Figma, Abstract • 3y
Yes, I do. We continue to tweak and refine it. The document serves as the single source of truth and artifact for each launch. Here's what in it:StrategyProduct/feature/c...
2730 Views
Hey!At Product School. we don't have a concrete template (yet) but we do follow a checklist to ensure that everything s iaccomplished prior to launch:Marketing Department...
1004 Views
Related Questions
What template (or suite of templates) have you found to be most useful for launch planning and maintaining alignment & visibility across a variety of (very!) busy cross-functional stakeholders? Do you have a product launch template that shows what teams (and when) to incorporate into the preparation of a strategy/plan?What are your best tools to leverage product launches? Where do you find the most challenging? When is Product Marketing involved in the launch?How do you tier launches not just for products, but features, modules, enhancements? How do you easily project manage a product launch?What collateral do you include for each launch?