How do you validate messaging after the product has been launched?
2 Answers
Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 2y
Talk to your sales and CS people. The folks in your organization who are repeating the messaging to prospects/customers will have a lot of feedback right away. You can al...
1164 Views
Close Head of Product Marketing • 2y
Quantitive metrics (see above answered questions) such as A/B testing, Website data, etc. Combined with Qualitative feedback: Sales feedback Customer feedback Analysts fe...
713 Views
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