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How do you validate messaging after the product has been launched?

2 Answers
Greg Gsell
Greg Gsell
Attentive VP, Product MarketingApril 17

Talk to your sales and CS people. The folks in your organization who are repeating the messaging to prospects/customers will have a lot of feedback right away. You can also use tools like Gong for this. We are setting up a Revenue Advisory Board who will help give feedback while we are developing the messaging then give feedback after using it in the wild

537 Views
Christine Sotelo-Dag
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product MarketingApril 19

Quantitive metrics (see above answered questions) such as A/B testing, Website data, etc.

Combined with Qualitative feedback:

  • Sales feedback

  • Customer feedback

  • Analysts feedback

  • Social channels

387 Views
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