How do you validate messaging after the product has been launched?
2 Answers
Greg Gsell
Attentive VP, Product Marketing • April 17
Talk to your sales and CS people. The folks in your organization who are repeating the messaging to prospects/customers will have a lot of feedback right away. You can also use tools like Gong for this. We are setting up a Revenue Advisory Board who will help give feedback while we are developing the messaging then give feedback after using it in the wild
496 Views
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing • April 19
Quantitive metrics (see above answered questions) such as A/B testing, Website data, etc.
Combined with Qualitative feedback:
Sales feedback
Customer feedback
Analysts feedback
Social channels
383 Views
.png)
Top Product Marketing Mentors
Claudia Michon
Automation Anywhere Senior Vice President, Product & Solutions Marketing
Sarah Din
Quickbase VP of Product Marketing
Mary Sheehan
Adobe Head of Lightroom Product Marketing
Alex Lobert
Meta Product Marketing Lead, Facebook for Business & Commerce
Jenna Crane
Klaviyo Head of Product Marketing
Christine Sotelo-Dag
ThoughtSpot Senior Director of Product Marketing
Kevin Garcia
Anthropic Product Marketing Leader
Amanda Groves
Crossbeam Senior Director Product Marketing
Amanda Groves
Crossbeam Senior Director Product Marketing
Alissa Lydon
Dovetail Product Marketing Lead
Related Questions
How are product and brand marketing similar? Different? Or are they really the same thing?!What are your favorite tools for conducting market and customer research to inform messaging? What are your creative ideas, tips, or resources that can help to improve storytelling skills? What's the best way to keep the leadership team engaged and continually contributing to messaging strategy and positioning?Do you have a favorite "stack" or go to tools for staying ahead of competitors?How have you effectively leveraged AI tools to create messaging?