Sharebird

How do you validate messaging after the product has been launched?

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2 Answers
  1. Greg Gsell
    Greg Gsell

    Datadog VP, Product Marketing | Formerly Salesforce, Attentive • 2y

    Talk to your sales and CS people. The folks in your organization who are repeating the messaging to prospects/customers will have a lot of feedback right away. You can also use tools like Gong for this. We are setting up a Revenue Advisory Board who will help give feedback while we are developing the messaging then give feedback after using it in the wild

    1,173 Views
  2. Christine Sotelo-Dag

    Close Head of Product Marketing • 2y

    Quantitive metrics (see above answered questions) such as A/B testing, Website data, etc.

    Combined with Qualitative feedback:

    • Sales feedback

    • Customer feedback

    • Analysts feedback

    • Social channels

    716 Views

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