What are the specific tools and frameworks you use to create positioning and messaging?
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Related Questions
What do you look for in a candidate when hiring for a leadership role— what are a few key value adds that they need to bring to the table for you on day 1?How much bearing does your competition have on your messaging?How do you differentiate your own products from one another but still show that they complete each other/are complementary?How do you quantifiably test messaging? Rather than relying on anecdotes from the revenue organization? How do you measure the effectiveness of messaging and positioning? What are your KPIs? We often hear that messaging should be differentiating. How can that be achieved?