What are the specific tools and frameworks you use to create positioning and messaging?
2 Answers
Treasure Data Director of Product Marketing • 1y
I go old school and have a Google Doc template I love, but the general buckets are these.Industry trends - what has changed (Is it a big change? it should be! Is it rele...
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Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y
Some of my favorite go-to frameworks are Donald Miller's Building a Storybrand, Messaging - Emma Stratton, and Positioning - April Dunford. For example, if you need to de...
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