What are the specific tools and frameworks you use to create positioning and messaging?
1 Answer
Michele Nieberding 🚀
MetaRouter Director of Product Marketing • November 5
I go old school and have a Google Doc template I love, but the general buckets are these.
Industry trends - what has changed (Is it a big change? it should be! Is it relevant? Can you measure the impact? include stats with links)
Who is the enemy? Is it the status quo or an old/antiquated way of doing things
Why now? Drive urgency on needing to make this change ASAP
Show that there will be winners and losers - what is the "destination?" - provide examples where you can. For example, "If you don't prioritize data compliance, you'll open yourself up to huge regulatory fines like xyz companies."
Introduce your solution as the way to overcome these challenges
Present evidence on how you've been able to help others do this
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