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What are the specific tools and frameworks you use to create positioning and messaging?

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2 Answers
Messaging Strategy
  1. Michele Nieberding
    Michele Nieberding

    Treasure Data Director of Product Marketing • 1y

    I go old school and have a Google Doc template I love, but the general buckets are these. Industry trends - what has changed (Is it a big change? it should be! Is it relevant? Can you measure the impact? include stats with links) Who is the enemy? Is it the status quo or an old/antiquated way of doing things Why now? Drive urgency on needing to make this change ASAP Show that there will be winners and losers - what is the "destination?" - provide examples where you can. For example, "If you don' ...Read More

    1,544 Views
  2. Amanda Groves
    Amanda Groves

    Enable VP of Product Marketing | Formerly Crossbeam, 6sense, JazzHR, Imagine Learning, Appsembler • 1y

    Some of my favorite go-to frameworks are Donald Miller's Building a Storybrand, Messaging - Emma Stratton, and Positioning - April Dunford. For example, if you need to develop launch narrative you can use Donald Miller's "StoryBrand" framework to orient your thoughts: Here are the steps: A Character (your customer) Has a Problem (they need to solve) And Meets a Guide (your business/product) Who Gives Them a Plan (your solutions) And Calls Them to Action (to start the buying process) That Ends in ...Read More

    896 Views

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