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How does PMM keep to connect with the product team ?

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2 Answers
  1. Nikhil Balaraman
    Nikhil Balaraman

    Pomerium Head of Marketing | Formerly Roofstock, Instacart, Uber, Algolia, Google • 4y

    At a B2B company PMM and Product cannot function without each other. There’s simply not enough time in the day for either team to do the other team’s job. I think the best way for PMMs to stay connect as a valuable partner to product is to help Product with understanding the market context and customer needs in a way that goes beyond just the job to be done or the pixels on the screen. A great product marketer will help set a vision and narrative for everyone – sales, product, engineering, the w ...Read More

    1,321 Views
  2. Molly Friederich
    Molly Friederich

    Sanity.io Director of Product Marketing | Formerly Twilio, SendGrid • 4y

    As you build your product relationships, ask to join early and often as they validate their roadmaps with users. Share that your motivation is to hear directly from users as they speak to their pain points and what impact the product is having so you can best amplify through positioning and messaging. As soon as they understand how your exposure helps bring their hard work to market in a more compelling way, they'll be eager to have you along for the ride!

    319 Views

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