How do you access customers for research when an internal stakeholder group is "protective" of their clients?
Lovable Head of Product Marketing • 4y
Great question! I think it all starts with how you approach the conversation with that internal group. Building out a "walking deck" that explains my goals, intentions an...
1332 Views
Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft • 4y
Interesting! I think it's always best to acknwoledge your stakeholder groups concerns. They're probably mostly worried about the following 1) overwhelming a client with t...
413 Views
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Anthropic Product Marketing Leader • 4y
Most teams are protective of their clients for a reason. Perhaps they're worried about promises made to the client. Maybe they have a really important sales conversation ...
376 Views
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few. • 4y
Oof, tough situation. It's very hard to navigate these situations, and tougher to give advice without context into why that group might be protective. Often, if you take ...
415 Views
Udemy Product & Instructor Marketing, Director • 4y
Always assume best intent. Start there. Often times people want to help, but there are other things going on; there may be nuances you have not yet considered which your ...
588 Views
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart • 3y
I am assuming this is sales, account management, or customer success teams. It is an understandable concern - especially in large enterprise situations. There seems to be...
279 Views
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • 3y
Tricky question :) Pretty often high-potential customers are well-protected by internal stakeholders. So it will take to "sell" your user research to all the gate-keepers...
256 Views
Related Questions
How do you best collate, store and sort research and turn in them into insights on an ongoing basis?Can you give examples when you've justified paying for external research? One challenge we have is actually getting dedicated research time scheduled in with our clients - account managers own the relationship and have other priorities when getting clients on a call. How do you overcome this barrier to make sure product marketers are able to ask the questions they need to learn from clients?