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How do you access customers for research when an internal stakeholder group is "protective" of their clients?

Vikas Bhagat
Lovable Head of Product Marketing4y
Great question! I think it all starts with how you approach the conversation with that internal group. Building out a "walking deck" that explains my goals, intentions an...
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1332 Views
Sonia Moaiery
Skilljar Director of Product Marketing | Formerly Intercom, Glassdoor, Prophet, Kraft4y
Interesting! I think it's always best to acknwoledge your stakeholder groups concerns. They're probably mostly worried about the following 1) overwhelming a client with t...
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413 Views
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Kevin Garcia
Anthropic Product Marketing Leader4y
Most teams are protective of their clients for a reason. Perhaps they're worried about promises made to the client. Maybe they have a really important sales conversation ...
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376 Views
Grant Shirk
Cisco Head of Product Marketing, Cisco Campus Network Experiences | Formerly Tellme Networks, Microsoft, Box, Vera, Scout RFP, and Sisu Data, to name a few.4y
Oof, tough situation. It's very hard to navigate these situations, and tougher to give advice without context into why that group might be protective. Often, if you take ...
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415 Views
Dee Dee Wolverton
Udemy Product & Instructor Marketing, Director4y
Always assume best intent. Start there. Often times people want to help, but there are other things going on; there may be nuances you have not yet considered which your ...
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588 Views
Harsha Kalapala
AlertMedia Vice President Product Marketing | Formerly TrustRadius, Levelset, Walmart3y
I am assuming this is sales, account management, or customer success teams. It is an understandable concern - especially in large enterprise situations. There seems to be...
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279 Views
Lisa Dziuba
Lemon.io Head of Growth Product Marketing | Formerly LottieFiles, WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold)3y
Tricky question :) Pretty often high-potential customers are well-protected by internal stakeholders. So it will take to "sell" your user research to all the gate-keepers...
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256 Views