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What is the one research tool you can't live without?

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2 Answers
  1. Vishal Naik
    Vishal Naik

    Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y

    The right agency. Yes it costs money so that does limit whether or not you can leverage an agency, but an agency can be leveraged like an outside consultant giving you the insights you need based on your business strategy. At my last role, regardless of the business challenge that faced us, the first call I made was to my preferred research agency. In the companies where I've worked where that budget ask would have not been approved, I've had some good experience with Survey Monkey. While it sti ...Read More

    3,592 Views
  2. Jackie Palmer
    Jackie Palmer

    ActiveCampaign VP Product Marketing | Formerly Pendo, Demandbase, Conga, SAP • 1y

    As I have been primarily in B2B software in my career I would have to say LinkedIn here. I use it to monitor what competitors, influencers, reporters, and industry analysts are saying. I follow a lot of companies and related people in my industry and in my company's space and I find it's worth scrolling through posts a few times a week at least But I would also say lately I've been going to my AI tools for research, whether that's something free like ChatGPT or even Google with Gemini, or now we ...Read More

    741 Views

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