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What are the potential career paths for a PMM who wants to spend more of their time doing research instead of GTM?

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2 Answers
Market Research
  1. Chad Kimner
    Chad Kimner

    Visiting Media SVP Growth and Operations | Formerly Mozilla, LeapFrog • 2y

    Because the role of PMM can vary greatly between organizations, your best bet may be to find the company where the PMM contribution is weighted more to inbound, product-development work. I've also structured teams with one or two roles that focus on inbound work across a portfolio while most of my team's energy was tied to GTM efforts. So, I think you can stay a PMM who specializes in research, insights and product development, it just may require digging a little deeper to find the right fit. A ...Read More

    2,753 Views
  2. Vishal Naik
    Vishal Naik

    Box Head of Product Marketing, AI & Platform | Formerly Google Gemini • 2y

    There are specific roles that are research based, but usually tangential to PMM (aka might sit in the PMM team, might sit elsewhere)--such as competitive intel or research and insights.

    But speaking frankly, the volume of PMM roles that focus on GTM likely outweigh--by some order of magnitude--the volume of PMM roles that focus on research.

    3,658 Views

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