Anthropic Product Marketing Leader • 2y
Every successful SaaS company needs to find, activate, retain, and monetize users. Product-led growth (PLG) is a strategy that aims to make the product—as opposed to sales or marketing teams—the primary (or only) way that users hit these milestones. Just like being a PMM at a sales-led company, you need to: Define your user Define your buyer Understand the urgent problems they want to solve Understand the habits you want them to keep/break Understand the value they get from your product (and the ...Read More
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