How do you define PLG? What role do you, as a PMM play in it?
1 Answer
Anthropic Product Marketing Leader • 2y
Every successful SaaS company needs to find, activate, retain, and monetize users. Product-led growth (PLG) is a strategy that aims to make the product—as opposed to sale...
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How do you define product marketing differently in a product-led growth company vs. a traditional company with a normal sales and marketing funnel?How is PLG marketing different than non PLG marketing?How do you vet candidates on their abilities to execute a PLG strategy? What do you look for in their past experiences? What are your favorite interview questions? Do you do any assignments? I'd love to know how do PMMs and Content Marketing collaborate in the company. What's the ownership on content like for PMMs?