After telling the overall industry solution story, what comes next in ensuring we highlight we know and understand that specific industry (besides updating this to be current)?

Once you’ve told the big industry story, you need to show depth and credibility within that industry.

Ways to reinforce industry expertise:

• Customer Proof: Showcase customer case studies from that industry (bonus: use industry-specific metrics).

• Partnerships: Highlight industry-specific integrations or co-sell agreements with relevant partners.

• Industry Certifications & Compliance: Show that your product meets sector regulations (HIPAA for healthcare, SOC2 for fintech, etc.).

• Dedicated Industry Events & Content: Speak at industry conferences, sponsor sector-specific reports, and engage in industry analyst briefings.

• Industry-Specific Roadmap: Show that your product team is investing in features that matter to that industry.